Imagine creating an entirely new genre of luxury beachfront family hotels – from scratch. You’d start with the most unspoiled white-sand beaches in Mexico and Jamaica. You’d cater to families, but welcome couples, brides, grooms and groups.
Accommodations would be luxurious, from beachfront Jacuzzi® swim-up suites to rooftop Sky Suites to private oceanfront villas. Here you’d discover personal concierge, 24-hour room service, baby amenities and toys. You’d offer supervised daytime activities and clubs for teens, tweens and toddlers, allowing parents to enjoy luxuries such as cozy beach beds with beach butler service, adult pools, swim-up bars and Zen-inspired spas. Then you’d make the entire experience Gourmet Inclusive®, with superb international à la carte cuisine and other gourmet delights.
What would you call these enchanting Caribbean beach escapes under brilliant indigo skies? You’d call them Azul.